Sid’s Farm, a premium dairy brand based in Telangana has focused on putting the best talent team in position, aiming to ramp up quality milk production and delivery chain in the face of a rising market of superior dairy products.
The farm supplies more than 23,000 litres of milk in Hyderabad alone and is expecting to start supplying in Bangalore along with nearby cities. As Sid’s Farm plans to mark its presence in 1500 plus physical stores across the geography from the current 300 plus stores apart from greater direct to customer penetration, it is currently focusing on key talent hiring.
Founder and MD of Sid’s Farm, Dr. Kishore Indukuri said, “Our first attempts to educate and build awareness of quality milk products have been very successful. Sid’s Farms’ vision of setting a new benchmark in the milk industry with superior quality dairy products, a sustainable ecosystem and building a thriving chain of suppliers now needs to become self-sustained through supported operations. Hence, we have worked hard to get the senior talent pool in place, who can actually lead the farm to its next level.”
Among the talent hired by Sid’s Farm, are six leaders in the field of marketing, human resource and management to focus on the brand awareness, expanding market and future growth plans.
Divyadeep Lolla, AVP Operations has more than 14 years of experience and is an alumnus of University of South Carolina and Osmania University. An ex-Daimler-Mercedes Benz personal, he leads the way for operational efficiency in Sid’s Farm.
Sri Harsha Vadakattu, AVP Finance, has more than 12 years of experience in big companies like Milk Lane, Ashok Leyland, Nallis and others will be in-charge of financing the expansion plans of Sid’s Farm apart from handling core functions like accountancy and finance control.
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Rajesh Degala, AVP Sales, has 18 years of experience, especially in fast-moving consumer non-durables like Kelloggs, Danone, Redbull, Oarmeal, leading the operations, market strategy and team building. He will be training, mentoring and leading the sales team of Sid’s Farm apart from leading the sales strategy for the organisation.
Sujatha Ramakotty, GM HR, has more than 20 years of experience in guiding, counselling and finding the right person for the startup. An ex-Hatsun, Lactalis France (Thirumala Milk), Klite Industries, she understands the requirement of the industry and provides the manpower behind the expansion of Sid’s Farm. She is also responsible for creating a conducive work environment and creating human capital policies.
Tamal Chatterjee, AVP Marketing has experience of over 19 years with Executive Masters in Marketing from IIM Bangalore. An ex Epson, Wipro, Sahaj and Milk Mantra, he is a tangential thinker, team builder and cross-channel marketer. With a lot of experience in the milk industry, Tamal brings a natural force in strategising the expansion and marketing plans of Sid’s Farm.
Gopi Krishna Darapurapu, AVP Sales, has nearly 23 years of experience in brand building and sales management. An ex Kellog’s, Heritage, Tata Global Beverages and Pepsico, he is well versed with the FMCG brands and marketing channels. Passionate in building the brands and working with the startups, Gopi Krishna will be driving the revenue target of Sid’s Farm from the fore.
“We now have a formidable force behind the market capture that we are looking at. Sid’s Farm produces niche products and proudly claims that we sell 100 per cent hormone-free milk. The positioning and pricing of the product, both needs confident handling and awareness creation. We believe that there are enough customers who understand the value of quality. The challenge is to reach to them. My leadership team is inspired to lead the way to provide families and communities with pure, healthy, adulterant-free milk and milk products,” Dr. Kishore Indukuri said.
According to a recent report by EMR titled, ‘Indian Dairy Market Report and Forecast 2021-2026’, the Indian dairy market stood at a value of around US$ 144.55 billion in 2020. Further, the market is expected to grow at a CAGR of 6 per cent over the forecast period of 2021-2026. Sid’s Farm has firmly established its presence in that expandable market and is ready for the next growth tangent.
A vision of Dr. Kishore Indukuri, an IIT Kharagpur, and the University of Massachusetts Alumni, Sid’s Farm has developed itself to achieve a consistent YoY growth for the past few years. Currently, the company serves about 10,000+ customers daily on a subscription basis.