Otipy, a growing community group-buying agritech startup for fresh farm produce, recently conducted a survey to understand the demand for farm-fresh products and their wastage in Delhi NCR. The survey revealed that given a choice, 90 per cent of the people would opt for buying farm-fresh vegetables instead of getting stored food delivered from supermarkets and other vendors.
The survey conducted with more than 2000 users, highlighted a renewed inclination towards healthy eating habits, owing to the pandemic. More than 90 per cent of people prefer to cook fresh food daily. In the same vein, it has been found out that almost 50 per cent of people prefer not to consume refrigerated food and only 7.89 per cent of people consume it frequently.
On observing the grocery shopping pattern, as per the findings, a majority of buyers plan grocery shopping on alternate days (36.03 per cent) or twice a week (36.45 per cent) followed by 15.82 per cent once a week.
An interesting finding from the survey revealed that close to 75 per cent agree with wasting food on a daily or weekly basis. Close to 60 per cent consume it the next day if it’s cooked food or give it to animals if it is rotten fruits or vegetables.
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Otipy delivery model enables the reduction of food wastage to close to 35-40 per cent for fresh produces. Underlining the findings, Varun Khurana, Founder and CEO of Otipy, said, “With this survey, we have observed a healthy switch in the eating habits and lifestyle of the consumer, especially post-pandemic. The cautiousness of opting for fresh and refraining from refrigerated products, with minimal wastage is one of the priorities of the new age consumer.”
“Since the establishment of Otipy in the year 2020, we have already gained the position of the biggest online supplier of fresh fruits and vegetables in NCR and the findings of the survey have further created optimism for us”, he added.
Close to 2000 individuals from across Delhi NCR participated in Otipy’s survey on demand for fresh farm vegetables and food wastage with almost equal participation from men and women (49.48 per cent male and 50.52 per cent female) between different age groups of people from under 18 to above 50 years.
Operated by Crofarm Agriproducts, Otipy was launched in 2020 by Varun Khurana, the Founder of Crofarm.