Agritech startup nurture.farm and Digisafe insurance brokers announced their partnership on offering KAVACH – a weather-based cash guarantee programme launched for nurture.farm farmers. Farmers using the startup’s services can enrol in the programme. As a pilot, the farmers of Maharashtra and Madhya Pradesh can buy this coverage at a nominal fee. KAVACH offers farmers a cashback up to Rs 500 per acre against unseasonal rainfall. Highly customised as per local weather data, KAVACH will transfer payouts directly to farmers’ bank accounts if rainfall breaches a pre-set limit. The farmers would not need to intimate for claims. Instead, the payouts will be automatically triggered based on the IMD weather data, nurture.farm said.
Underlining the services and offerings, Dhruv Sawhney, Business Head and COO, nurture.farm said, “Offering KAVACH is an incremental step towards enhancing farmer resilience. Through this service, we are nudging a behavioural change in farmers by encouraging them towards embracing financial protection tools. Since every season, every region faces weather-related calamities, we wish to cover our farmers against such weather-related adversities. Through KAVACH, we have defined the parameters of cash out so that farmers will benefit based on localised weather. The automatic payouts, which happen timely within a week of the rainfall breach, will be a game-changer. We wish to extend this to 300,000 farmers this year.”
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Within three weeks of its launch, more than 121,000 KAVACH have been availed by over 30,000 farmers across nine states, covering 280 districts, the startup has said.
nurture.farm offers an open, digital platform that brings what every farmer needs to thrive, together in one place—technology, solutions, finance. Its ecosystem reaches across the food system, expanding choice for customers—making access transparent, affordable and fast for everyone. This way nurture.farm lessens uncertainty, helping farmers secure sustainable outcomes. Established in 2020, nurture.farm brings together the best agriculture solutions, including remote sensing, farm mechanisation, online marketplaces, traceability, and market linkages. In a short period, nurture.farm has taken several forward-thinking steps to achieve its goals. The nurture.farm app, launched in April 2020, has over 1.5 million farmers onboard.
