World Milk Day is established by the Food and Agriculture Organization of the United Nations (FAO) to recognise the importance of milk as a global food. As milk is one of the healthiest drinks in the world, which is packed with nutrients, It is often subjected to fraud for financial gain. Some unscrupulous producers are engaging in milk fraud as a result of the increased demand as well as increased competition in the dairy market and the increasing complexity of the supply chain. Targeting this, we have seen a surge of startups in recent years that are assisting in the supply of high-quality milk. Let’s take a look at these startups.
The agritech startup, AgNext has innovated and developed a full-stack integrated solution deployed as a SaaS platform called ‘Qualix’, to address quality assessment issues across the agribusiness value chain. AgNext promoted Qualix, is one such first-of-its-kind portable NIR spectroscopy-based milk testing device in India. Apart from being cost-effective, Qualix provides accurate composition (Fat, SNF, Protein and six other trade parameters) and adulteration (detection of vegetable oil, urea, detergent, melamine and starch) testing within 30 seconds. The ease of the process in testing has the potential to impose strict adulteration testing at the point of collection at the collection centre itself. As compared to the present manner of strip-based testing which is time-consuming and is costly, Qualix takes only 30 seconds and has zero no-recurring consumable costs with zero maintenance
MilkLane is India’s first industrial-scale high-quality milk collection and supply platform focused on transforming the supply chain in the world’s fastest-growing dairy market. MilkLane products go through multiple quality checks and are packed at a state-of-the-art facility to provide families with the best quality dairy products. MilkLane is looking to address these challenges by modernising critical stages of the entire supply chain with the focus on creating high quality, toxin-free milk at scale. In order to improve the milk’s quality and cattle’s yield, MilkLane works with farmers to help them scale their cattle herd size from 2-3 up to 20-25 with services on special care and management for the animals.
3. Milk Mantra
Milk Mantra is a dairy foods company based in Odisha, India. It was founded in 2009 to solve the trust deficit between consumers and food in India arising out of opaque supply chains and adulterated food. This has been a pioneer in bringing an entrepreneurial revolution in the dairy sector in India and in addressing the widespread consumer trust deficit. Milk Mantra brings ethically sourced high-quality milk and milk products through their brands Milky Moo and Daily Moo to urban consumers in Odisha and West Bengal’s capital Kolkata.
Stellapps is the first of its kind startup in India working towards the digitisation of the dairy supply chain. Bangalore based, Internet of Things (IoT) startup was founded in the year 2011 with a primary focus on data acquisition and machine learning. Milk is the largest crop on this planet and there is a strong need for technological interventions, especially in the emerging markets where the yield per animal is low, traceability is inadequate and quality is not up to the mark. Stellapps offers dairy supply chain digital solutions to improve farm productivity, milk quality, and supply chain traceability.
5. Sid’s Farm
Sid’s Farm is a premium dairy brand based in Telangana. Established in 2013, the brand has been revolutionising the concept of pure, healthy, adulterant-free milk and milk products. Their range of products includes skimmed milk, whole buffalo’s milk, whole cow’s milk, cow’s ghee, cow’s butter, buffalo’s butter, buffalo’s ghee, cow’s curd, buffalo’s curd, and paneer. Sid’s Farm has developed itself to achieve consistent year-on-year growth for the past few years. Currently, the company serves over 18,000 customers daily on a subscription basis.
(All claims are made by the tech startups. Agriculture Post doesn’t assume any responsibility or liability for the same.)