Hyderabad-based premium dairy brand, Sid’s Farm has rolled out its milk quality check portal. Food safety and quality are important factors for ensuring wholesome, hygienic, and safe milk and milk products to consumers. With this portal, consumers can have all the relevant knowledge at their fingertips.
Consumers can scan a QR code that is displayed on the product packaging and check the test results of milk for a particular date. Alternately they can also do so by visiting its portal.
The idea behind the launch of the quality check portal is to offer various formats to convey messages pertaining to the value chain which includes understanding the importance of consuming milk and the hazards associated with consuming antibiotics and other preservatives with milk. With the launch of this portal, Sid’s Farm has emphasised maintaining transparency with its customers. Sid’s Farm aimed to provide customers with healthy, pure, unadulterated milk and milk products.
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Underlining the initiative, Dr Kishore Indukuri, founder & MD, Sid’s Farm said, “We have made a beginning here. It is important for consumers to know whether the milk they are consuming every day is safe for their families and them. At Sid’s Farm, we have always been paranoid about giving the purest quality to our customers, and we shall never shy away from sharing the true test results with them.”
In this newly launched portal, the result of 15 crucial tests is displayed. The 15 tests are of utmost importance because if any of these tests are skipped, they may leave traces of toxic adulterants in milk that are harmful to the human body. Various adulteration tests, such as the antibiotic test, formalin test, detergent test, hydrogen peroxide, soap, salt, starch, alcohol test, in milk samples are performed and the results are made available at the portal for its consumers to check for themselves.