Insecticides India (IIL), one of India’s leading crop protection companies has launched an anthem for its umbrella “Tractor Brand”. The anthem, which also features the brand’s ambassador and Bollywood actor Ajay Devgn, covers several leading IIL products under the brand, including Shinwa, Mission, Izuki, Hercules and Sofia. This comes as the company seeks more innovative ways to connect to farmers across India and beyond.
The campaign would be transmitted across multiple platforms to provide education and enlightenment to its teeming farmer population and raise awareness about the Tractor Brand. The anthem comes in a colourful potpourri of dance, music, laughter, and happy faces, performed in multiple languages to appeal to India’s incredible diversity.
You may also like to read: Godrej Agrovet marks 25 years of its ‘Double’ bio-stimulant; launches a celebratory pack
“The bright scenery of the ad triggers an eruptive emotion of joy and abundance, the result that comes from applying the right crop protection products to their farms. IIL has been helping transformation in agricultural practices by offering cutting-edge innovation. Our Tractor Brand is the hallmark of our innovativeness in finding practical solutions to farmers’ challenges. By helping to protect their crops, and boosting yield, we’re playing our role in safeguarding their livelihood and contributing to the rural economy,” the agrochemical company said.
Elaborating on the communication, Rajesh Aggarwal, Managing Director, Insecticides (India) said, “This is why this anthem is necessary and I am happy with its execution. Today Tractor Brand has credibility and is popular among the farming community now we need to take this relationship to the next level. It is a great way to connect with them and give them a sense of belonging to our Tractor brand. We hope this will better take our message of the Tractor brand and help the farmers understand the need to use our Tractor brand range of products for increased productivity.”
You may also like to read: Dhanuka Agritech forays into agri-biologicals; launches 3 crop protection products under BiologiQ
“The anthem was packaged with a strategy to make it easy for Indians to sing along and have a feel-good feeling, reflecting the brand’s desire to uplift the farmer’s spirit every time they use a Tractor brand product. Aggarwal adds that the overall aim of the company is to extend its support to the nation’s agriculture sector by educating farmers on developing sustainable crops and providing the products that will help them achieve such crops.
“The popularity of the Insecticides India Tractor brand stems from its position to make the mandate of IIL a reality, as well as its ‘hand-in-hand’ with farmer’s strategy. The brand hopes that the campaign would be a catalyst as it hopes to consolidate on its 105+ branded formulations, 380+ SKUs, and an impressive FY 2022-23 with about five new products and further growth in 2024,” the company said.
