IPL Biologicals launches new brand identity and cutting-edge Microbot technology

IPL Biologicals launches new brand identity and cutting-edge Microbot technology

IPL Biologicals, a leading biological agricultural input company, has recently launched its new brand identity and Microbot technology, marking a milestone in its 30-year journey.

“The redesigned logo resonates with the farming community, encapsulating growth, nature, modernity and unwavering sustainability. Symbolising IPL Biologicals’ commitment, the new logo reflects our forward-thinking approach and dedication to excellence in agricultural innovation. The new brand identity includes a revamped packaging design, cautiously crafted to enhance user experience while maintaining the company’s hallmark quality and trust. The new packaging embodies IPL Biologicals’ principles of reliability and innovation. Distinct blue and green triangles categorise products, simplifying selection for customers, with blue representing CIB standard-compliant bio-fungicides and bio-insecticides, and green signifying FCO standard-compliant biofertilisers. Additionally, a specialised range of biostimulants boasts a vibrant, unique design for easy recognition,” IPL Biologicals informed.

Highlighting the development, Harsh Vardhan Bhagchandaka, President of IPL Biologicals, said, “As we celebrate 30 years of agricultural innovation, we are thrilled to introduce our new brand identity and groundbreaking Microbot technology. This transformation symbolises our unwavering commitment to excellence and sustainability, empowering farmers and revolutionising crop cultivation.”

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“Our farmer-centric approach goes beyond just packaging. We have incorporated features in our packaging that enhance convenience and usability for farmers in their day-to-day operations. From ergonomic designs for easy handling to clear labelling and instructions, every aspect of our packaging is tailored to meet the needs and preferences of our farming community. By prioritising the practicality and efficiency of our packaging, we aim to empower farmers with the tools they need to succeed while also promoting sustainable agricultural practices,” Bhagchandka further said.

“At the heart of IPL Biologicals’ latest innovation lies Microbot Technology, an avant-garde agricultural solution born from the fusion of microbiology, genetics, and agronomy. Developed at the company’s Technology & Innovation Centre (TIC), Microbot Technology represents a revolutionary approach to crop nutrition, diseases, and pest management. Engineered with precision, this technology harnesses specialised microbial formulations and strains, meticulously selected and fine-tuned by IPL Biologicals’ team of scientists. Microbot Technology delivers targeted benefits, including augmented nutrient absorption, bolstered disease resilience, and efficacious pest control, empowering farmers to cultivate robust crops and maximise yields for a resilient and bountiful future,” the agri biological company said.

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Speaking about the new brand identity and salient features of the new packaging design adopted for all the products, Rahul Mathur, National Marketing Head, IPL Biologicals said, “Understanding the importance of minimising our environmental footprint, we have meticulously designed our packaging using sustainable materials that are biodegradable and recyclable. This eco-friendly packaging not only reflects our commitment to environmental stewardship but also ensures that our products are delivered to farmers in a manner that aligns with our values of sustainability.”

“The launch of IPL Biologicals’ new brand identity and Microbot Technology underscores the company’s emphasis on innovation, sustainability, and customer satisfaction. With a legacy of trust and 30 years of presence in the market, IPL Biologicals continues to lead the agricultural industry with cutting-edge solutions and environmentally friendly products,” the company said.

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