Swaraj Tractors, a part of Mahindra Group, today introduced a new range of tractors in the 40 to 50 HP category at a launch event in New Delhi.
“Celebrated for its pivotal role in the green revolution and for pioneering India’s first indigenous tractor, the new range of tractors from Swaraj epitomises its steadfast dedication to advancing India’s agricultural mechanisation and addressing the evolving needs of Indian farmers. Poised to bolster the competitiveness of Swaraj’s product portfolio, the new range has been launched within India’s rapidly expanding and dominant 40-50 HP tractor segment,” the tractor maker said.
“With an unwavering commitment to empower farmers and boost agricultural productivity, this range sets new performance standards in this fast-growing segment. The new tractors seamlessly blend power, reliability, and style to conquer even the most challenging conditions with the latest features and technology,” the company said.
“Designed to handle heavy and modern implements with ease, the new range redefines agricultural operations, effortlessly meeting the demands of modern-day agriculture, delivering exceptional power and increased productivity in both existing and emerging applications,” the tractor manufacturer said.
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Speaking at the launch, Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra said, “Swaraj brand’s resonance in the hearts of Indian farmers is a source of immense pride. Through this new Tractor range, we’re offering the latest features and technology to elevate mechanisation in Indian agriculture and empower farmers to achieve higher yields and reduce effort, fostering growth and prosperity.”
“Technology is constantly changing and as part of Swaraj brand, we are always at the cutting edge of technology. Today, we are launching a new series of tractors, from 40-50 HP and with this, we have launched several new features under a digital platform – Digi-Sense. Under the platform, with a smartphone, the farmer is able to track his tractor sitting at home. On the skilling side, we are also training the farmers how to use these technologies through our 150 Krish-e centres. At these centres, farmers only need to walk in and learn, Sikka added.
Expressing his excitement about the introduction of new tractors, Harish Chavan, CEO – Swaraj Division, M&M, said, “With this new tractor range, we’re steering the brand into the future, by enhancing its core of power, and reliability and making it ready for future agriculture mechanisation needs. Beyond performance, this new range emphasises comfort, versatility for emerging applications and broader customer appeal with its contemporary but authentic styling.”
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Through this new range, Swaraj Tractors has infused modern aesthetics, integrated contemporary design elements, and preserved its brand’s authentic timeless design, ushering in a sense of modernity and in a new era for the brand. Furthermore, to enhance the brand’s appeal to a broader customer base, Swaraj has also roped in its own satisfied customer and legendary cricketer MS Dhoni to endorse the brand, featuring in its new marketing campaign. The new campaign highlights the features of the latest range and underscores the enduring loyalty of Swaraj’s customer base.
“The new Swaraj range is now available at all Swaraj dealerships across India, offering excellent value for money. Prices start at Rs 6.9 lakhs for 42 HP (31.3 kW) for the base variant and go up to Rs 9.95 lakhs for 50 HP (37.2 kW) for the top-end model. To support farmers, Swaraj Tractors will also provide attractive financing options, ensuring easy access to the latest Swaraj tractor range, the tractor manufacturer said.
“Furthermore, these tractors come with a six-year warranty, highlighting Swaraj Tractors’ unwavering commitment to quality and customer satisfaction, assuring reliability and peace of mind for the farming community,” the company said.
Salient features of the newly launched Swaraj range (As declared by Swaraj Tractors)
- Higher CC (Cubic Capacity) and higher torque engines
- Enhanced hydraulic lift capacity
- Best-in-segment 6-speed PTO to seamlessly handle heavy and modern farm implements.
- More reliable engine with a 400-hour service interval, a more reliable front axle, and a transmission
- Enhanced productivity with the option of multispeed 12+3 transmission IPTO and 4WD available across the product range
- Enhanced comfort with side shift, IPTO, and easy hitch features
- Stylish single-piece bonnet with the latest digital cluster, LED tail lamps, and daylight running options
- Best-in-segment standard warranty of 6 years or 6000 hours